Print Chetna another project of Offset Printers Association (OPA) is not only a project for the social awareness but a novel concept to spread the knowledge about printing amongst the youngsters. Under the project it is decided to visit the senior secondary level schools to educate the students about printing and to prompt them to adopt printing as a career. Students are being informed about the various branches of the printing and that they can become self sufficient even if they have knowledge about any one branch.
Such steps are necessary when the industry is facing acute shortage of skilled and semi skilled labour on the other hand it is seen that the younger generation is not interested to adopt printing as a career. As per the study conducted in the rural schools and colleges it was noticed that more than 58% students were unaware about printing technology whereas more than 72% of girl students were ignorant about this trade. During the survey it was noticed that rarely any student from the urban areas was interested to adopt printing as a career. The interesting feature of the survey was that more than 56 per cent students studying in the printing institutes/colleges were there only due to the fact that they were not able to get admission anywhere else. It is also known facts that more than 40% pass outs from the printing institutes are not working in the industry.
Through Print Chetna we are encouraging the students to get training for this profession in their spare time. Printing has many skills such as Pre-Press, DTP, Screen Printing, Post-Press, Binding, Machine operator etc. A student can get training in any of these modular employable skills (MES) in his/her spare time even while in the school. OPA will be providing such training free of cost at the printing units of its members. There will not be any fees rather a handsome stipend will be given to a student while in training. Such training will be provided on flexible delivery mechanism i.e. part-time, weekends or full time. The training period for each of the MES is divided in hours and a student can complete these hours of training in a period of his/her choice. The certificate from the Government of India will be provided only on the completion of the given number of hours of training. There will be no time frame fixed for the purpose, but the student will be getting the stipend till the time he/she is getting training in a particular skill.
For better prospects, a student can get training in the other MES after completing the training of first one. After successfully completing at least 3 MES trainings a student will be eligible for advanced supervisory training and thereafter managerial training also. All MES trainings will be provided free of charges, rather a stipend will be available to all the students undergoing such trainings. A student will have to pay for higher level supervisory or managerial trainings to be provided at an appropriate printing institute, by this way a student can reach up to Diploma or Degree in Printing and that too without enhancing his/her academic qualifications. The key features of this new frame work for skill development would be: